7 Secrets of a Highly-Effective Resume Cover Letter

Resume Cover Letter

The “humble” cover letter gets no respect, (Rodney Dangerfield).

Most of the times the cover letters are neglected as job-seekers spend a lot of energy and time on their resumes.

This is a big mistake!

A cover letter that is well-written in most cases can help you land you more job interviews than the resume. Using tried and tested marketing strategies seldom found in the regular cover letter, the cover letter can be your one chance to really “market” yourself to an employer..

With a traditional resume or CV,  there’s only so much you can do. I believe a well written cover letter is critical to the success of your job search than the resume or any other written document.

The 7 secrets of a highly-effective resume cover letter

With over 20 years of experience in the marketing world, I bring to you my 7 secrets of a highly-effective resume cover letter:

  1. ADDRESS your cover letter to a particular person. Make sure to find out the person you should address your cover letter to. “Dear Sir/Madam” is unexciting.
  2. OPEN with a sentence that is attention-grabbing and will grip the reader. This will definitely guarantee your resume and cover letter get a closer look.
  3. REMEMBER less is better. The good cover letters have a lot of white space. Cover letters that are focused clear, sweet and short get more job interviews period.
  4. FOCUS on the employer and what you can do for them. How can you benefit the organization positively? Carry out a research and relate this clearly and simply in your letter.
  5. CHOOSE WORDS that show passion and enthusiasm for the job you seek. Then, go with this passion into the interview with you.
  6. REQUEST ONE ACTION you want the hiring Manager to take: “I would love an opportunity for a personal interview this week.” (Until you ask you can never know.)
  7. FINISH your cover letter with something telling and positive like, “Thank you so much for this opportunity, I look forward to being interviewed at your earliest convenience. .” Sincerely, Peter. (Notice how Peter assumes he’ll get the interview? This is smart, clever, and in most cases works like a charm).

Land Yourself More Job Interviews

Your cover letter should be thought of as a sales letter. The resume cover letter’s only purpose is to help you land more job interviews. That’s the essence. If you follow my proven marketing strategies I’ve mentioned above you will land yourself more job interviews than others.

To have any chance of getting the job, find yourself a way to get your “foot in the company door”. You can open the doors of opportunity wide open with the right cover letter. Bear in mind that a number of job interviews translate to more job offers.

In Conclusion

Conclusively, the most critical advice I can give you is this: FOLLOW-UP every contact, job lead, communication and contact. The “golden key” to landing yourself that dream job is following up. Use thank you letters, follow-up phone calls, even follow-up cover letters. Your chances of success can double up by Following-up. It is also the one secret ingredient missing from 99% of every job-seeker’s playbook.

Also check out the following article: Job Applications – Identify Your Transferable Skills

Job Applications – Identify Your Transferable Skills

Identify Your Transferable Skills

After school or college getting into the labour market is a challenging prospect and that’s without the rapid advances in technology ,minefield of jargon and attitudes that are discriminatory.

Alright – Let’s have a look at that jargon! What exactly are transferable skills? Basically, they are things you can do in one part of your life which can be used somewhere else.

Let’s have a look at an example. As a student, your assignment where they done on time? If your work was late were you able to set up extensions? Did you learn how to use most computer programmes effectively and type quickly? Did you  manage to juggle school work, a part-time job as well as your social life?

If your answer was yes to some of the above or all of them, you have showed an extensive range of skills, such as good communication skills, negotiating and effective time management. Well, you may not give them such splendid titles, but you would call them exactly that if you were filling in a job application form.

From the moment you were born you’ve been picking up skills.You take most of your skills for granted and that is the problem. That’s one thing that we need to change! So get a paper and pen, get yourself a cup of tea and let’s begin.

Choose any role you’ve had in your life.

If you are a graduate, you have spent a large part of your life as a student and so we’ll use that in our example. Think of the the skills you developed in your student days or school.

What have you come up with?

Communication Skills

As a student you had no chance of surviving – and not so much of a chance passing your exams – if you couldn’t communicate the skills and knowledge that you are at university or college to learn.

This information how did you communicate it? By giving talks or presentations, writing essays, answering questions, delivering a lesson to other students, writing a thesis? You may have interviewed members of the public after creating questionnaires, written articles for a college newsletter or offline or online publication. You’ll have summarised information from books and lectures as well as taken notes. From each subject you studied think about and write a list of the methods of communication you used, both written and oral then write examples of each.


You will have been exposed to group work of some kind as a student – I’m a teacher and i know. You may have had to research a subject for a written assignment, to make a group presentation, or perhaps with classmates you were involved in a community project or produced a class newsletter. If in your spare time you have played any team sports, you definitely know what it takes to work as a member of a team.

Ability to work alone and on your own initiative

In college most of the work you did was not group work, but work you had to do alone and you definitely had to motivate yourself to do it. So, at getting all the work done on time how good were you? You may not have loved it, but if it had to be done, you just had to do it whether you liked it or not. Did you come up with ways in which to make recalling information easier? How did you use your own initiative? Did you come up with innovative ideas to make your work interesting and different? Did you manage finding a job which suited you and enabled you to study? Was the job able to solve some of your financial problems?

Ability to meet deadlines

You definitely  had a few deadlines in your student days. Did you meet the deadlines? You may have learned the hard way, staying up all night at the last minute, but a number of people manage to get things in on time. But if you did not, negotiating an alternative solution to this how well did you do it?

IT Skills

At the very least, as a student you may have used, email, word processing packages and the Internet. Your college might have provided free tuition in these and maybe in other programmes like Excel and Powerpoint. You may also have learnt other skills when you were at school or in your own time, such as programming and web design. Include all these to your list.

Research skills

If you went to university you definitely did some form of research for your thesis, assignments or dissertation. Jot down the methods you used – specialist libraries, internet, journals, using questionnaires, interviewing, doing case studies.

Teamwork, communication skills, ability to use your own initiative and work on your own, ability to meet deadlines, research and IT skills are all high on employers’ lists of important attributes in a graduate employee. Your responsibility is to give examples which prove that you have these skills. So, using the information in this article, make a list of your own specific examples. They will help you stand out both at the interview and on paper.

Check out the following article below;

What You Should Know About How To Write That Cover Letter to Improve Your Chances Of Getting The Interview.

Study tips for distance Learning

Study tips for distance Learning

To get an advanced education these days distance learning is an amazing new way to do it.  It enables you to set your own pace for learning and it also enables you to work from home on your own schedule  . But bear in mind, you still have to do all of the work. It’s just like the adage, easy does it; but do it!!

You will need good study habits, improve your sense and source of personal motivation in order to be successful in acquiring your distance learning goals.  The common thing among  successful students is that they always have good study habits, so your success in you distance learning program is also tied to good study habits. Here are a few study tips for distance Learning to help you get started.

Come up with a study schedule in your distance learning program

Come up with a study schedule and follow it. If you want to do say two hours of study then schedule a fixed time when you will do your studying. Chose a time when you are not likely to be interrupted, it can be late in the evening when everyone has gone to bed, or it can be early in the day when your family members have either gone to work or school.

Never select the time just before dinner when everyone is unwinding, catching up on their day or watching  their favorite, movie. In order to concentrate you need the peace and quiet. Some people study in the garage and some even in the basement. The place doesn’t matter as long as it is quiet, convenient and conducive to your studies.

Your study time should be at a time when everybody is busy with their own activities. For example when the children have gone to school  or when your spouse has gone shopping.

It might be Sunday morning while your spouse and kids have gone to church. It helps when other people are busy since they won’t be able to disturb your studying.

Other Study tips

Another study tip for your distance learning program is creating space for yourself within your home where you really enjoy spending time. Most people love to study in front of a cozy fire on colder nights or on the back porch on nice days. As long as you are comfortable it is the best place to study.

During your study time try and protect that space. You can do this  by telling members of your family that the area is off limits . Come up with a small sign that says “Quiet, Please” or “Student at Work” . You may have to remind them a few times,. Especially your children, but eventually they will get the message and respect your need for this space and study time.

Follow these study tips for distance learning and you shall surely be successful in obtaining that education.

Different Types of Skills for Job Interviews

Different Types of Skills for Job Interviews

They are different types of skills to emphasize on job interviews, we can now look at those. It is very important during interviews to emphasize your skills to show the employer what makes you unique from other candidates. The world is now very competitive, organizations search for the best qualified candidates by evaluating their skills and ascertaining how they would benefit the organization.

A number of the top organizations look for employers who stand out as a result of their ability to give new developments, pleasing personalities and their expertise that would enhance the company.

Their three kinds of skills and they are grouped into – knowledge-based, transferable, and personal traits.

1) Knowledge-based skills

These are learnt from one’s experiences. These may include additional training, educational attainment, seminars attended, and other practices that you have learnt to improve your expertise.

Knowledge-based skills consist of marketing communication and computer skills, product development, or managerial knowledge and many more. Depending on the field of industry of each job candidate these skills vary.

2) Portable or Transferable skills

These are the skills you bring to a specific job. Because of this skills interviewers ask such questions as, “What could you offer the company?” Portable skills are very critical because organizations want to look for quality job candidates that would better the development of the staff.

Transferable skills consist of team leader potential,problem solving, communication skills and writing , time and project management,customer service oriented, and good with budget and numbers. Depending on the versatility of every job candidate and experience, this kind of skills vary.

3) Personal traits

What determines who you are are personal traits. During job interviews, one of the most common questions an employer asks is “Tell me something about yourself.” Your reply to this question is very important as it sets the tone for the rest of the interview.

Personal traits consists of being well organized, good judgment, flexible, analytical, creative, goal orientated and many more. Aim to sell yourself within a limited time and be as modest as possible .

* Self-assessment

For each past job experience make a list of all the skills you acquired and used. Also examine your resume this is in order to provide an impressive presentation. Come up with a comprehensive list of your strengths and skills including transferable skills personal traits and knowledge-based. Your personal commercial will be based on this.

* Once you done with your script, you are now ready for the interview. Employers are interested in your accomplishments always remember that. Use words that are clear,direct and concise.

Although a number of organizations require a set of skills that are unique, in the interview you should go on and highlight your technical skills. Top companies usually seek these skills,  which consists of communication leadership, energy confidence, problem solving and flexibility.

Your chances of landing that desired job would increase if you emphasized all of your strengths and different types of skills on job interviews.

How to Choose the Right Career Path

How to Choose the Right Career Path

How to choose the right career path for yourself? Going for a career that is your calling  is very important. There are many  options you can choose from. You can make a career in Information Technology,Agriculture, Law, Accounts, Architecture, Journalism, Engineering and a number of other fields. During the course of your life your career will determine what you do during part of your day/night. Because of this, it is necessary to choose a career that suits you and meets your expectations.

Choose a career path that suits You

The adage ‘choose a job that you love and you will never have to work’ still holds true to this day. You can choose a career that suits your qualifications, personality type and skill sets. If computers and smartphones have inspired you since long, a career in Information Technology will suit you just fine. Become a pilot and give wings to your dream. If you are an outspoken person and can stand up against the wrong, then a degree in law is the right one for you. For the lovers of good food there are careers in hospitality. A number of people have different factors that motivate them. Some people want to be artists and be famous. While others just want a career that gives them  creative satisfaction. Then there are those that want to work for noble causes and serve humanity. Think about what motivates you in life and then chose a career accordingly.

Career options out there

There are a number of creative career options that one can choose from. Example arts, films, theater and music. However any career you chose you should be prepared to work hard. All these career paths might look very glamorous, but the sad reality is that a lot of perseverance and hard work is required. Do a reality check if you choose a career in acting. Do not chose this career path just because you harbor dreams of fame and instant success, since all this will take time. The going will get very tough during the time success does not court you. Those actors that are passionate in these situations work in the evening to make ends meet and they go for auditions in during the day.

While choosing a career path it is critical not to get hindered by peer or parental pressure. There are also certain times when something takes the economy by sway. In such moments it is important not to get carried away and just hold ground. Never choose a career path on the based on such factors. All these factors may result in you getting a career that might not be very motivating or your calling.

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